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When the terroir strikes back

When the terroir strikes back

When the terroir strikes back

 

When the terroir strikes back: Champagne from the 17th minute.

In the ‘spirit of the great Champagne Houses’, Mr Bruno Paillard (25’’20), a leader and communication spokesman for Champagne’s interprofessional organization should show a little more tolerance and openness.

Saying that the Champagnes of winegrowers are too linked to the terroir, unlike his which is more creative, is in my opinion a destabilizing statement. One would have to explain to how a wine from Champagne can be too linked to its terroir. For decennia the Champenois have battled to make people understand that Champagne can only come from Champagne!

Saying that the wines of winegrowers are mere Eau de Cologne in comparison with his production which he describes as Chanel N⁰ 5 is on the one hand pretentious and arrogant, and on the other hand it discards the fact that Eau de Cologne is not made as a distillate of olfactory notes but that it is in fact the result of blending olfactory elements in a similar way as Chanel does. Indeed the winegrowers from Champagne also have a creative imagination; the perfume world is not exclusively reserved to a few chosen ones, leaving the all others with nothing but the opportunity to smell nice.

To say that there may be fluctuations caused by the weather conditions and difficulties of the year is a reality. However, this applies to all players, big and small, houses and winegrowers, well recognized or unknown. To cope with this, the Champenois invented the blending process, the magical chemistry which marries the diversity of the terroir.

Winegrowers can also opt for an artistic creative approach, incorporating blending, vintages, ideas and styles working with and on their terroir…

But let’s take the focus off accentuating the contrasts of our points of view and rather put all our energy in the discovery and sharing the variety of pleasures generated by the diversity of our beautiful and great Champagne bubbles.   

 

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